All Blacks launch iPhone application
With all the buzz flying around over the launch of the new iPhone 4, the All Blacks thought it was about time to get up to speed with technology. The following from the NZRU:
As more and more people in New Zealand and around the world turn to their mobile phones for news ‘on the go’ the New Zealand Rugby Union (NZRU) announced today the launch of the official All Blacks application for iPhone and iPod Touch users.
The application is free to download from today and means users can get all the news from the All Blacks camp delivered straight to their pocket.
Application features include breaking news updated 24 hours a day, team line ups as soon as they are announced, current fixture lists and results, and comprehensive player profiles.
NZRU Commercial Manager, Paul Dalton said, by downloading the official All Blacks iPhone and iPod Touch application fans in New Zealand and around the world will have instant access to great content and information on their favourite team.
“We recognise that the All Blacks are a global brand, with fans in every continent. The team can only be in one place at a time but by taking advantage of the technology available through a global phenomenon like the iPhone, we are able to give fans the access that they might not otherwise have,” Mr Dalton said.
The NZRU teamed up with iPhone application specialists Paper Kite Ltd, to create the official All Blacks application.
Paper Kite director Nic Gibbens said it was a fantastic opportunity to work alongside the NZRU and use their combined knowledge to deliver the ultimate freedom for fans to access All Blacks news as and when they wanted it.
“The iPhone naturally lends itself to the task of bringing easily accessible All Blacks news and information to a worldwide audience 24 hours a day,” Mr Gibbens said.
The application has been released in time for the Steinlager Series kicking off in New Plymouth against Ireland this Saturday night but there are already plans to extend the content and make the application even more indispensible.
To download the official All Blacks application for iPhone and iPod Touch:
Simply go to iTunes. You can then either type in All Blacks into the search on the iTunes homepage or go straight to the App Store and find the application in the Sports section.































